My experience in the nightlife industry while developing JoonBug showed me that every new opportunity has two sides - one that complements the status quo, and the other that opens up avenues for innovation. I see Opportunity Zones as the perfect example, because while most entrepreneurs are focused on the tax cuts offered by the program, there is also a way for businesses to earn multiple benefits by becoming the cornerstone of the initiative, relocating or re-focusing their business to these Opportunity Zones.

Opportunity Zones (OZs) are a novelty, introduced barely more than two years ago back in December of 2017 with the Tax Cuts and Jobs Act. But they’re also well-known in the sense of being a good idea turned utterly convoluted by heaps and heaps of limitations, exceptions and requirements. In fact, some say that merely understanding the inner workings of the opportunity zones mechanism is the biggest barrier for entry.

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